Coverart for item
The Resource Jobs to be done : a roadmap for customer-centered innovation, Stephen Wunker, Jessica Wattman, David Farber

Jobs to be done : a roadmap for customer-centered innovation, Stephen Wunker, Jessica Wattman, David Farber

Label
Jobs to be done : a roadmap for customer-centered innovation
Title
Jobs to be done
Title remainder
a roadmap for customer-centered innovation
Statement of responsibility
Stephen Wunker, Jessica Wattman, David Farber
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Wunker, Stephen M
Dewey number
658.5/038
Illustrations
illustrations
Index
index present
LC call number
HD53
LC item number
.W86 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1956-
http://library.link/vocab/relatedWorkOrContributorName
  • Wattman, Jessica
  • Farber, David
http://library.link/vocab/subjectName
  • Creative ability in business
  • New products
  • Cost effectiveness
  • Consumer satisfaction
Target audience
adult
Label
Jobs to be done : a roadmap for customer-centered innovation, Stephen Wunker, Jessica Wattman, David Farber
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 197-200) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors
Dimensions
24 cm
Extent
xii, 210 pages
Isbn
9780814438039
Lccn
2016024568
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)ocn950638400
  • (OCoLC)950638400
Label
Jobs to be done : a roadmap for customer-centered innovation, Stephen Wunker, Jessica Wattman, David Farber
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 197-200) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors
Dimensions
24 cm
Extent
xii, 210 pages
Isbn
9780814438039
Lccn
2016024568
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)ocn950638400
  • (OCoLC)950638400

Library Locations

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      1170 N. Midlothian Road, Mundelein, IL, 60060, US
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